All about this crazy, slightly dysfunctional, camera shy, make-up artist and beauty junkie, Zareen Shah AKA Zsquaredxb

Zareen Shah


Zareen Shah is Zsquaredxb

Zareen Shah is self taught MUA who discovered her love for makeup accidentally when she volunteered to work part-time at a makeup counter at 18 in the late 90s. Her love for makeup was ignited when she discovered the transformations created by the likes of Kevyn Aucoin and Francois Nars, in an era where Youtube and Instagram were non existent.

Her love and passion for Art pushed her towards the path of Makeup Artistry, and she hasn’t looked back since ! Zareen has partnered with some of the most prominent makeup brands in the industry such as Guerlain, Helena Rubenstein, M.A.C, Inglot and Illamasqua. Her celebrity portfolio ranges from Bollywood Actress Katrina Kaif all the way to L.A’s glam queen, Lilly Ghalichi. She’s also worked backstage on Trunk shows for the late Alexander Mcqueen, Christian Lacroix, Tommy Hilfiger, Giorgio Armani and many more ! Her professionalism, talent and humble attitude has made her a favorite amongst the Emirati and Asian community, where her services include everything from Bridal makeup to private makeup lessons.

Upon frequent requests from clients and close friends, Zareen decided to start blogging late 2012, sharing her journey as a MUA, as well as her love for makeup & beauty products. In 2013, she was selected to be a judge for the beauty panel at the VIVA Beauty Awards.

Naturally, she has a zeal for enhancing her talents by attending workshops, seminars, and masterclasses led by only the TOP make up artists and educators! Who are these artists you ask? Mario Dedivanovic, Daven Mayeda, Roshar and Lan Nguyen, Francesca Tolot to name a few.

A self professed makeup and beauty addict, Zareen Shah travels all around the world discovering trendy and innovative products, complementing her repertoire, and introducing these exclusive items to her online store www.Ezeenah.com

Welcome to Zsquaredxb.



farrahvixen September 9, 2013 at 9:40 am

You such an idol to any makeup artist and fashion industry especially for those with hijab! I wish to be like you one fine day InshaAllah and keep up the good job dear:)

zsquaredxb September 9, 2013 at 9:43 am

Thanks for all the love and support ! 😀

Shruti November 10, 2015 at 7:12 am

Hi Zareen

Hope you are well!! Is it possible to get in touch with you in order to discuss potential reviews for some premium beauty brands that we supply to leading 5*hotel spas, salons such as Talise, Anantara, Atlantis, SensAsia, TNS, Tips n Toes.

I find your blog very interesting – not sure if you are based in Dubai – but would like you to experience the popular leading slimming treatment trending in the region presently – Shrinking Violet slimming treatment. Its a simple non messy 90 minute treatment (a revolutionary body inch loss wrap from UK)

I have also sent you an email – if you could write back to me with some preferred appointment dates and times – I could schedule a review for you at a good location

Also, it will be nice to know your physical home/office address where I could send you some product for review. We supply some interesting brands like the WHISH BEAUTY (www.whishbody.com), PURE INVENTIONS (www.pureinventions.com), FUTUR LAB (www.futur-lab.com)


zsquaredxb November 15, 2015 at 7:45 pm

Hi Shruti,

Thanks for getting in touch ! Can’t wait to get my hands on the products and start playing with them !

Leeroy Mathias February 24, 2016 at 4:45 pm

Lovely website Zareen…god bless you!!!


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